This isn’t the first time that China has cracked down on gaming. The cartoon bear has been blacklisted by censors in China for years. The remark was interpreted as a reference to China’s President Xi Jinping, who is often illustrated as Disney’s Winnie the Pooh. The reason for the delay requires some explanation.įinancial Times reported that shares in NetEase dropped on Monday morning after the Chinese company fell foul of China’s censors over a social media post that was suspected of alluding to Winnie the Pooh, a popular way to derisively refer to President Xi Jinping.Īccording to The Financial Times, the delay came as a screenshot circulated online of a post published by the game’s official account on Weibo, the popular Chinese microblogging site, dated May 22, that read: “Why hasn’t the bear stepped down.” The game was set to release in China on June 23, but that has been delayed.
NetEase and Activision Blizzard worked together on Diablo Immortal. According to CNBC, the game did not announce a new launch date.
CNBC reported that shares of the game fell nearly 7% in Hong Kong on Monday after it announced plans to delay the release of Diablo Immortal in China. It was officially released on June 2 for not only mobile devices but also PCs. Diablo Immortal is the newest game in Activision Blizzard’s Diablo franchise.
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